The pandemic is disrupting marketing as we know it Ibrahim Sirkeci, London | 22/04/2020 From Regent’s Review We will perhaps…
Following on from earlier work on ‘mobile nationals’, a new customer segment can be defined as ‘transnationals’ or ‘transnational mobiles‘.…
Although transnationalism and transnational research is very well established in other social science disciplines, Transnational Marketing is a new and…